So, where do most people go wrong?
Innovation happens so fast on the Web that it’s easy to become blinded by feature-rich technology and software. We are constantly hit with messages of “the next big thing,” and so we naturally assign value to what we perceive to be breakthrough innovations.
As a result, we begin to think that in order to conduct a successful online venture, we must include all this new and excellent functionality that has become available thanks to new technologies.
God help you if someone thinks you’re so 2011, right?
The problem here is that our perception of equity on the Web has been skewed unnaturally.
Yes, it’s true that there is value in new technology. For a company like YouTube, there was unbelievable equity in their product.
But here’s the real mind blower:
The real equity on the Web lies in the content, not in the technology that helps us produce it.
Think for a second here. Do you really care how that Weird Al video was delivered to you on YouTube, or do you just care about the video itself?
Waite... here I want to say more something very interesting one later.....
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